Tuesday, October 24, 2006

Internet Scams: 'Click Fraud' Internet Scams: 'Click Fraud'

WaPo article: 'Click Fraud' Threatens Foundation of Web Ads points out another web scam. Apparently, there are people sitting around their homes clicking like crazy on pay-per-click ads, driving up costs to those advertising that way. Hopefully, there aren't a lot of them searching on Google or Yahoo looking for Software Patents.

But then the WaPo loses focus by ending with a discussion of a site called "Mutualhits.com" that helps people network and click on each other's web sites in order to drive up the hit counts there. Yes, there could be some minor amount of hit count fraud here, but mostly, it appears to be bragging rights, and not money, that is at issue here.

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